ABOUT
A high-performance consulting firm based in Bay Area / Silicon Valley. Established in 2011, we hit the ground running with our direct approach to helping our clients succeed. Industry leading solutions, business intelligence, change management and strategic program management, we offer our clients the full package.
Deby Veneziale
Managing Partner
Deby is a visionary thought leader and a globally recognized supply chain expert. She has 30 years experience in Silicon Valley high-tech, supply chain, manufacturing, 3PL and e-tailers as well as founding an SaaS company.
Deby's background of and enthusiasm for industry changing solutions has kept her at the forefront of high-tech. She divides her time between San Francisco/Bay Area and Venice, Italy.
Henrik Lund
Managing Partner
Henrik Lund is an Airfreight Industry luminary having managed at the Senior Executive level, in some of the Industries largest public listed companies. He have spend his career working in the United States, Asia and Europe, successfully developing strategies and solutions, lead major business transformation projects, driving profitable growth ahead of the market.
With a high level of Visionary and Strategic thinking coupled with an entrepreneurial no nonsense approach, Henrik Lund is an Industry thought leader.
Scott Perry
Senior Director of Customer Success
Scott has been building and executing long-term customer success strategies for global, Fortune 500 companies. Experienced in manufacturing and distribution with a strong emphasis on IoT/ Connected Devices, working closely with startups leveraging Sketch to Scale Design, B2B, B2C, E-Commerce & Fulfillment Services, Core Services: Returns, Repair & Recovery, Service Parts Logistics, Build to Order / Configure to Order, Transport Management Systems. Scott is passionate about leading cross-functional teams with a strong focus on on-time delivery maintaining the highest quality standards.
Scott has built a subterranean wine cellar to not only house his extensive wine and tequila collections, he makes his own wine in it as well.
Charlie Cape Ph.D.
Enterprise IT Strategy & Program Management
Based in Colorado, Charlie has over thirty years experience as a CIO, Product Manager and Program Manager for well-known multinational corporations. He has global experience in international systems and processes as well as program management. Besides working with Asymmetrical as our enterprise IT strategy and program management expert, he currently divides his time as faculty with 2 colleges. Charlie spends his down time as an experienced general aviation pilot, baseball coach and photographer.
Alex Madeira
President
Alex has lived and worked as senior management for many years in each of Europe, Asia and North America and has developed a truly global perspective on the role that business intelligence, network optimization and decision guidance systems play in the supply chain and finance. Alex uniquely has the ability to connect the world of Operations, Sales, Finance and IT together through information, analytics and intelligence.
Alex founded Asymmetrical Consulting and oversees business development.
Richard Gilbert
Chief Architect
Richard is our technical tour-de-force! His background is software design, technical architecture and development. For the last decade he has been developing enterprise level Business Intelligence solutions and optimizations for Logistics, Supply Chain and Financial Planning Systems. He has extensive industry experience in the Medical, Healthcare, Insurance and Logistics fields.
Richard, is based in Nashville, Tennessee and has a penchant for fine wine and Belgium chocolates.
Bill O'Brien
Procurement Strategy & Supply Chain
Based out of Orlando, Florida, Bill is an executive with years of experience serving clients in a variety of senior management and consulting roles. His expertise covers a wide range of industries and disciplines including retail, manufacturing, construction, logistics, transportation, warehousing, import/export and customs brokerage.
Navigating through the business and driving success leading various levels from Executive teams through all levels of the organization with direct effect on the client. Spend analytics through live process development and changes are part of the deliverables that Bill’s experience brings through significant revenue increases and costs savings.
Nick Kessler
Technical Consultant
Nick, based in Oakland, California is our back-end database and business intelligence star. Working with Richard, he is the backbone that we rely on for ensuring our client's data is of the highest quality. He is the glue that connects us to our Client's technical partners.
Nick is currently pursuing mental and physical peace through yoga!